Boise Hawks Announces Partnership with Wendy’s

The Baconators return for five games during the 2025 season

The Boise Hawks, an independent baseball team of the Pioneer League in partnership with Wendy’s®, announced today an alternative co-brand for the 2025 season. For five home games, the Hawks will play as the Boise Baconators, named after Wendy’s signature Baconator® sandwich and a fan favorite. Big and bold, both in size and flavor, the Baconator was the obvious choice when choosing a sandwich to represent a team as fierce as the Boise Hawks. Wendy’s is looking forward to serving the Baconator and Breakfast Baconator® to Hawks fans all season long!

“We are extremely excited to get involved in our community in such a fun way. Wendy’s is a very innovative and lively brand that loves to give back to our guests and community, and I think you can certainly see that with this partnership.” - Jim and Kathy Taggart, Wendy’s franchisees and owner of 15 local Wendy’s restaurants in Boise. “We also have deep baseball roots with Kathy being the daughter of Hall of Famer, Harmon Killebrew. This unique Wendy’s partnership with such a great local organization in the Boise Hawks is a match made in heaven for us. We’ll be rooting for the Boise Baconators to win all season long!”

The team will wear customized Boise Baconators jerseys and hats for five games, beginning mid- June.

"Having the opportunity to continue our terrific partnership with Wendy's and the iconic Baconator brand as a jersey alternate for the 2025 season excites everyone here with the Hawks. It is a testament of the popularity the Wendy's brand has with the fans and in the community as a whole." – Matt Osbon | General Manager of Sales and Marketing

Additionally, if the Boise Baconators score five or more runs at one of these games, all fans in attendance will receive one coupon for a Buy One, Get One Breakfast Baconator or Baconator valid the next day at any Boise area Wendy’s.

About Wendy’s

Wendy’s was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, “Quality is our Recipe®,” which remains the guidepost of the Wendy’s system. Wendy’s is best known for its made-to-order square hamburgers, using fresh, never frozen beef**, freshly-prepared salads, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy’s Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company’s support of the Dave Thomas Foundation for Adoption® and its signature Wendy’s Wonderful Kids® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy’s and its franchisees employ hundreds of thousands of people across approximately 7,000 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.

*Breakfast Baconator is only available during breakfast hours until 10:30 a.m.

**Fresh beef available in the contiguous U.S., Alaska, and Canada.